1. Introduction
This privacy policy explains how Apex Detail Studio handles enquiry, booking and website interaction details for people who contact the Dubai studio about vehicle protection, detailing, tinting, design and styling work or related services. It applies to information submitted through this website, quote forms, booking pages, phone calls, WhatsApp messages, email enquiries and related customer communication.
2. Information We Collect
Apex may collect your name, phone number, email address, vehicle make and model, preferred service, message content, appointment preferences, photos or descriptions you choose to share, and any other information needed to understand the vehicle and quote request. The website may also record technical and advertising attribution data such as page URL, landing page, referrer, browser or device information, Google Analytics client and session identifiers, campaign parameters and click identifiers including GCLID, GBRAID, WBRAID or FBCLID.
3. Legal Basis for Processing
Information is handled so Apex can respond to enquiries, prepare quotes, manage bookings, provide requested services, maintain business records and meet reasonable legal or operational obligations. Processing is normally based on your request for a quote or service, Apex's legitimate business interest in managing customer communication, and any legal duties that apply to accounting, warranty or dispute records.
4. How We Use Your Information
Your details are used to reply to you, understand the vehicle and service requirement, recommend an appropriate route, confirm timing, provide aftercare guidance and keep a record of customer communication. Apex also measures which advertising and landing pages produce enquiries, qualified opportunities and completed work so campaigns can be evaluated and improved. This can include matching an enquiry to the advertising click or website session that preceded it.
5. Sharing and Disclosure
Apex does not sell enquiry details. Information may be shared only where needed with service providers who support website hosting, form delivery, email, analytics, advertising measurement, security, storage, maps, messaging or business administration. Google Ads and Google Analytics may receive campaign identifiers, conversion stages and securely transformed contact identifiers where appropriate for conversion measurement. Shared data is limited to what is reasonably needed for that purpose.
6. International Data Transfers
Website, email, analytics or infrastructure providers may process data outside the UAE. Where this happens, Apex expects providers to use appropriate safeguards for business communication data and to handle information in line with their own published privacy and security commitments. Third-party tools such as WhatsApp, Google Maps, YouTube and social networks may also process information according to their own terms.
7. Data Retention
Enquiry and booking details are retained only for as long as useful for customer service, warranty support, business records, dispute handling, legal obligations or follow-up on the requested vehicle service. Quote enquiries that do not become bookings may be kept for a reasonable period so Apex can continue the conversation, compare previous requests and avoid asking repeat customers for the same details again.
8. Cookies, Analytics and Advertising Measurement
The website uses technical, security, analytics and advertising measurement tooling to keep the site reliable and understand how people reach and use it. These tools can identify broken pages, spam submissions, popular service routes and campaign performance. When an enquiry progresses, Apex may record stages such as contacted, qualified, quoted, booked or completed and report the relevant conversion stage and value back to the advertising platform using a unique lead reference to avoid duplicate reporting.
9. Your Rights Under UAE PDPL
Where applicable, you may request access, correction, deletion or restriction of your personal information. Apex will assess requests according to applicable UAE data protection requirements, legitimate business needs and any records that must be retained for service, warranty, accounting or legal reasons. You can also ask Apex to update inaccurate contact or vehicle details.
10. Data Security
Apex uses reasonable administrative and technical measures to protect enquiry details, including controlled form handling, limited access, secure website delivery where available, spam protection and careful handling of customer communication. No website or messaging service can guarantee absolute security, so customers should avoid sending sensitive personal or financial information through general enquiry messages.
11. Children's Privacy
Apex services are intended for vehicle owners and adult customers. The website is not directed at children and Apex does not knowingly collect children's personal information. If a parent or guardian believes a child has submitted personal information, they should contact Apex so the request can be reviewed and removed where appropriate.
12. Third-Party Links
The site may link to Google Maps, WhatsApp, Instagram, Facebook, YouTube or other third-party services. Those services have their own privacy practices and are outside Apex's direct control. Opening those links may allow the third party to receive information such as your device, browser, account status, location settings or the page that referred you.
13. Changes to This Policy
This policy may be updated when the website, enquiry process, legal requirements or business operations change. The latest version published on the website is the active reference. If Apex materially changes how enquiry or booking information is handled, the policy should be updated so customers can understand the new process before submitting details.
14. Contact Us
For privacy questions, correction requests or data enquiries, contact Apex Detail Studio by phone on +971 58 549 2739, through the email link on this page, or visit the studio at 6A Street - Al Qouz Ind.third - Al Quoz - Dubai - United Arab Emirates. For the quickest practical response, include your name, preferred contact method and enough context for Apex to locate the relevant enquiry or booking record.